There are so many different ways to reach your prospects. How do you decide where to spend your money? Here is my 1,2,3 (and 4) that I give anyone I consult with.
1. Brand Identity. Whether you are a start-up or an established business, take a look at your brand and make sure it is expressing itself. Your brand needs to be visual, appealing, expressive, and captivating. If it is not, hire a professional to make sure it is. There is a lot of competition in the marketplace against your business, so you should ensure that your identity stands out.
2. Get good quality marketing collateral. Start with business cards and then move into your other items. Make sure all of these are professionally designed and printed professionally. Nothing is worse than an unattractive, flimsy business card. For most small businesses, this will be the first impression you have. Make it memorable.
3. Web presence. You must have it. It does not have to be elaborate. You can always build onto your website as you grow, but you must have something online for people to land on because they will be searching you. Also, after they meet you, they will want to see how legitimate your business is.
4. Advertise. Where do you start? My prescription for most businesses is to find the most reputable print publication that is specific to your industry and place the largest size ad within your budget. Make sure you have this ad professionally designed. Not every business will benefit from print advertising, but most will. Industries such as retail, hospitality and service will always benefit from reaching the end-user through a reputable, well-distributed, print source.
Contact the Farmhouse to learn more and to see what we can do to promote your business.
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